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TV Advertising
Rules Relaxed
TV broadcasters will be able to run more commercials during
films and insert commercials in current affairs programmes and documentaries
for the first time, under new rules Ofcom introduced today.
The changes, which come into force on September 1, are part of an overhaul
of regulations to make a "shorter and simpler" advertising code.
Broadcasters will be allowed to transmit one ad break for every 30 minutes
of a film shown, instead of the current restriction of an ad break every 45
minutes.
Advertisers will be allowed to run ads in documentaries, current affairs
shows and programmes about religion that are less than 30 minutes long for
the first time.
Ofcom said that the previous restriction may have discouraged broadcasters
from scheduling certain programmes.
The media regulator has also removed the rule that requires a 20-minute
interval between ad breaks, although there has been no change to the amount
of TV advertising or the number of breaks.
23:45
July
24 2008 - waveguide.co.uk
Reader Comment
One of the reasons I dont watch the 'commercial
broadcasters' much now is frequent intrusion of ads spoiling the enjoyment
of a film or programme.
With the dawn of what I refer to as 'automated television'
ie the UKTV channels and others, you can always rely on 15 minutes plus of
ads and programme trailers in any one hour, so thanks OFCOM for adding to
the irritation.
The worst offender in my view is E4 where you are never
away for long for what seem like endless commercials but then i suppose
someone has to pay for 13 weeks of Big Brother!
Paul, Sutton Surrey
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New Community
Radio Licences
Ofcom today announced the award of four new community radio
licences.
The regulator awarded community radio licences to the
following applicants:
Hermitage FM (Coalville, Ibstock and Ashby-de-la-Zouch)
Cross Rhythms Coventry
The Hillz Radio (Coventry)
Inspiration FM (Northampton)
23:30
July
24 2008 - waveguide.co.uk
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Dwarf Hidden
In TV Crew Baggage
Swedish airport staff were not amused when a team from a TV
comedy show tried to check in a suitcase with a dwarf inside.
Employees at Bromma airport called police when the dwarf hopped out of the
suitcase at the check-in counter.
Police soon found that it was a stunt being filmed by a hidden camera for a
programme on private TV network Kanal 5.
Police spokesman Mats Eriksson said airport staff decided against filing
charges even though they were "shocked and humiliated" by yesterday's stunt.
Kanal 5 spokesman Dan Panas told Swedish news agency TT that the show was
meant to be "provocative and entertaining."
He said the stunt was not meant to make fun of little people, but to make
entertainment out of "extreme situations."
16:38
July
24 2008 - waveguide.co.uk
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Amanda'll Fix It
Amanda Holden could be fronting a new "fix-it" style
programme for ITV.
Callowgate Productions is making a 60-minute pilot of The Wish List, which
has been commissioned by John Kaye Cooper, ITV's as controller of
entertainment.
The show will be hosted by Holden together with three yet-to-be-named male
presenters. Each of the trio will make a viewer's dream come true, such as
travelling to school in a helicopter, base-jumping from the Grand Canyon or
going on a date with Kylie Minogue.
The experiences will be shown to a live studio audience, which will then
have the chance to have their own wishes come true. Each audience member
brings along his or her own wish in an envelope and Holden selects one to
grant immediately in the studio.
Cooper said: "It's a show with heart-warming stories, spectacular stunts and
a terrific feelgood factor and we are delighted Amanda has agreed to host
it."
16:31
July
24 2008 - waveguide.co.uk
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Bouquet Of Barbed Wire
ITV1 is planning to remake the controversial 1976 LWT drama
Bouquet of Barbed Wire, which first aired in 1976.
Independent production company Mammoth Screen has secured the
rights to Andrea Newman's 1969 book, on which the original version was
based. The screenplay is by Guy Andrews.
The 1976 version aired as a six-part series and was considered provocative
at the time because it featured paternal jealousy and incestuous
relationships. Frank Finlay starred as Peter Manson opposite Susan
Penhaligon as his daughter.
Mammoth Screen joint managing director Damien Timmer said: "The original TV
version of Bouquet of Barbed Wire was one of the most talked about and
controversial shows of the 1970s, busting taboos which still have the power
to shock many years later.
"Guy Andrews will bring a thrilling modern sensibility to Andrea Newman's
timeless tale of obsessive love and we hope a modern audience will be as
gripped as viewers were 30 years ago."
09:09
July
24 2008 - waveguide.co.uk
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Margaret
Thatcher Drama Cast
Ian McDiarmid, James Fox and Robert Hardy are to join Lindsay
Duncan in the cast of a BBC Two drama about Margaret Thatcher's last days in
office.
The actors, together with Philip Jackson and Kevin McNally, will appear in
Margaret as the men "who loved her and those who betrayed her", the BBC
said.
McDiarmid, Emperor Palpatine in Star Wars, will play Denis Thatcher; A
Passage to India's Fox will portray foreign policy adviser Charles Powell
and Hardy, best known for All Creatures Great and Small, will play deputy
prime minister Willie Whitelaw.
The drama is being made by the production company behind the recent
controversial BBC4 drama The Long Walk to Finchley and focuses on the events
of 1990 when the former prime minister lost the backing of her cabinet and
was forced to step down.
It is being billed by the BBC as an "intimate portrayal of a woman on the
brink of ruin".
It was confirmed in April that Duncan, who appeared in HBO and BBC Two drama
Rome, would portray Thatcher.
Jackson, who appeared in Poirot, will play Thatcher's chief press secretary,
Bernard Ingham, while McNally, whose credits include Pirates of the
Caribbean, will portray former minister Kenneth Clarke. The Commander's
Oliver Cotton will appear as Thatcher's challenger Michael Heseltine.
Other cast members include John Sessions, whose credits include The Good
Shepherd, as former foreign secretary Geoffrey Howe; Doctors' Michael
Cochrane as MP Alan Clark; Michael Maloney, who starred in the movie Notes
on a Scandal, as Thatcher's successor John Major; The Palace's Roy Marsden
as firebrand MP Norman Tebbit; Casualty's Nigel Le Vaillant as Thatcher's
Conservative predecessor Ted Heath and Rosemary Leach, who appeared in
comedy My Family, as the Queen.
The drama began filming in London last week.
07:03
July
24 2008 - waveguide.co.uk
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