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Bono TV Ad
Could Be Banned
A campaign advert made by a charity founded by U2 frontman
Bono has been banned from UK TV because it may breach rules covering
political advertising.
The short film is part of One's Hungry No More campaign which calls for
governments to help tackle the causes of famine in Africa.
Clearcast, which approves adverts, said it could be in breach of rules laid
down by the 2003 Communications Act.
The minute-long film, called The F Word: Famine is the Real Obscenity,
features stars including Bono, George Clooney, Colin Farrell and Sex and the
City star Kristin Davis.
A Clearcast spokeswoman said: "These rules ensure that adverts aren't being
broadcast by bodies whose objects are wholly or mainly political.
"One appears to be caught by this rule as they state that part of their
raison d'etre is to pressure political leaders.
"It also appears that a number of the claims made in the version of the ad
that we have seen are directed towards a political end, which is again
against the rules."'
Clearcast said that a broadcaster carrying an advert in breach of the rules
on political advertising faces a possible fine from broadcasting watchdog
Ofcom or even a revocation of its licence.
October
07
2011 - waveguide.co.uk
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