ITV Signs Shazam Deal

ITV has partnered with audio-recognition app Shazam to offer second screen extensions for its on-air advertising campaigns, in a deal that marks Shazam’s first push into the European TV market.

The exclusive deal establishes ITV as the only UK broadcaster to be able to make their 30 second TV ad spots ‘Shazamable’, allowing users with the Shazam mobile app to click to interact and get additional information about a product or brand.

The deal is the first European TV deal that the firm has signed and follows the rollout of ‘Shazam for TV’ in the US, which started with a trial around the Superbowl in 2010.

The firm claims that more than half the advertisers in this year’s Superbowl ran ads that were Shazam-enabled and noted major traction for the app around other shows and events, such as the Grammy Awards and Amercian Idol.

However, in the US, the firm does not have a similar exclusive deal in place, instead opting to working direct with different brands and broadcasters, notably NBCUniversal’s Syfy, Bravo and Oxygen.

ITV’s commercial sales director Simon Daglish said: “Shazam’s audio-recognition technology is at the forefront of the second screen movement which is transforming the way consumers interact with content including advertising.

“This exciting and exclusive partnership means that ITV is able to offer customers a real first for UK media and allow brands to innovate their spot campaigns and connect directly with audiences on a large scale.”

Shazam was founded in 2000 and launched in 2002 as a mobile service designed to recognise songs.

April 19 2012 - waveguide.co.uk

Click here to comment on this story
 

The Proms

Wallace and Gromit are to make an appearance at this year's BBC Proms, it was announced today.

Animated sequences will accompany the commissioned work, My Concerto in Ee, Lad, which will be performed by the Aurora Orchestra on July 29.

The eight-week series of Proms starts on July 13.

The BBC said that with the Queen's Diamond Jubilee and the 2012 Olympics, this year's Proms "promises to be unlike any other".

Organisers said the Concerto in Ee, Lad would capture the "warmth, grittiness and gumption" of the popular Wallace and Gromit characters.

The work will be shown alongside their film A Matter Of Loaf And Death, which will be accompanied by a live orchestral soundtrack.

Conductors Martyn Brabbins, Sir Mark Elder, Sir Roger Norrington and Edward Gardner will open the annual event, which runs until  September 8.

During the 118th season, Daniel Barenboim and his West-Eastern Divan Orchestra will perform all nine Beethoven symphonies, a feat last performed at the Proms 60 years ago.

It will culminate with the orchestra playing the Ninth Symphony on the opening night of the London Olympics.

The Orchestra - founded by Barenboim and Palestinian academic Edward W Said in 1999 - is also set to make Prom history, as the first non-BBC orchestra in residence.

This year's Proms will feature 17 new commissions, with a further five world premieres, including Bob Chilcott's The Angry Planet.

BBC Radio 4's programme Desert Island Discs will celebrate its 70th birthday with its first prom, presented by Kirsty Young, while Gilbert and Sullivan's The Yeoman Of The Guard will be given its first complete performance.

Other highlights include performances from opera singers Bryn Terfel and Joseph Calleja; John Adams will conduct his own music, including the "groundbreaking" opera Nixon in China, during two Proms.

April 19 2012 - waveguide.co.uk

Click here to comment on this story

                                                                                                    Next       Previous